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1,001 Ways to Keep Customers Coming Back: Wow Ideas to Make Customers Happy and Increase Your Bottom Line by Donna Greiner, ISBN 0761520295
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Imagine having the customer-service secrets of the world's most successful businesses "right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas.
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